Hydration is the foundation of healthy looking hair. When hair lacks moisture it can feel rough, look dull, tangle easily, and become harder to style. Dryness can come from heat styling, colouring, sun exposure, wind, hard water, and even over-washing with harsh cleansers. Hydrated hair behaves differently. It feels softer, has more flexibility, and is less likely to snap when brushed. It also holds style better because the hair shaft is smoother and less frayed. At Sakura Hair Care, hydration is about restoring comfort and balance without weighing hair down. The goal is to support moisture retention and improve the way hair moves and feels from roots to ends. A hydration focused routine typically pairs a gentle shampoo with a conditioner that helps seal in moisture, plus a lightweight leave in product for ongoing protection through the day. Consistency matters more than intensity. Regular hydration supports shine, reduces static and frizz, and helps your hair look polished even when you do less styling. If your ends feel crunchy, your hair feels tight after washing, or your strands look faded and flat, hydration is usually the first concern to address.